16.12.08

Duracell energy drink

This is a great example of how a brand can extend their portfolio by thinking outside the box. Duracell introduced an energy drink with the looks of their battery lay-out.

I followed some blogs that also posted about this new product and the reactions/comments were very different. Some found it great and others thought that it was absolutely silly.

I think it is magnificent. The scope of Duracell, with their batteries, was extremely narrow and because of heavy competition they had to come up with something different. I see batteries as mobile energy suppliers. Therefore an energydrink, to my opinion, is a perfect combination. I am looking forward to also have Duracell coffee, fruit, energybars and maybe even sporting clothes/shoes. Why not? They all can supply the consumer with mobile energy. Direct or indirect.

What do you think of it?

Look at their website for more information about the Duracell Energy Drink.

54 comments:

  1. Dear Dirk, first of all let me thank you for your comment. My name is Karin Brezinova and I´m one of the +DURACELL ENERGY DRINK team. I would like to mention one important note: this energy drink does not come from the producer of Duracell Batteries (Procter&Gamble). It is a product of company El NIŇO BEVERAGES, a.s.
    I´m curious how did you find out about +DURACELL ENERGY DRINK? thx

    ReplyDelete
  2. Dear Karin,

    I used the following websites for my post:

    www.duracelldrink.com and http://www.molblog.nl/innovatie/7991 (in Dutch)

    With kind regards,

    Dirk

    ReplyDelete
  3. Dear Dirk,

    www.duracelldrink.com is our official website and we do not present our energy drink as a product of Duracell Batteries. Unfortunately I do not speak Dutch. Also if you would see the can you would find out the correct producer.

    Best regards,
    Karin

    ReplyDelete
  4. Seems to be a fake product....why did you use duracell battery brand name?

    ReplyDelete
  5. what is the difference detween www.duracellenergy.com and www.duracelldrink.com ??? who is the official site??

    THANK YOU

    ReplyDelete
  6. I think it is great! Cool idea. I get many smiles when i offer people this drink.

    I am dissapointed that it is not Duracell company. It would have been such a smart move. But whom ever came up with the idea is a genious.
    It is so logical, anyone could have come up with it, but only one person did.
    That is the power of great ideas. It feels like it is so obvious that eveni could think of it. But i didn't.
    And i am jealous of the person who did.
    I think it is really cool.

    Where can i buy more cans?
    I live in Holland.

    I bought them in Prague.

    The Chech people have more insane ideas like Garic flavoured crisps. Really strong flavour. Brilliant!!!


    Smiles from Amsterdam

    Esta

    ReplyDelete
  7. Oh ....and the product tastes good. Not like battery acid ;ike some do.

    ReplyDelete
  8. cool idea-
    check out the tylenol sports drink though hahaha

    http://ngboards.wordpress.com/2009/08/03/all-gain-no-pain-secrets-uncovered/

    ReplyDelete
  9. battery energy drink has done this "battery" thing before.

    Batterydrink.com

    ReplyDelete
  10. I guess Karin should answer the question above, why do they use Duracell brand name?

    ReplyDelete
  11. Hi ,

    Thanks for writing such an interesting article. Its really good to know about the batteries in detail. Seriously do we realize how many things in your house that need batteries? Let’s count it, from the flashlight, cell phone, iPod, cameras, and many more. Knowing it should make us realize on how essential the presence of the batteries in our daily life. However, with that so many kinds of battery, which is generally different between one to another, sometimes we have some difficulties in finding the desired type.

    Find the right batteries supplier is not hard if you check out batterystation.co.uk because this website provides the widest selection of batteries and you can choose the right battery based on the categories. You can get the procell batteries which available in several sizes and voltage. You also can find Duracell batteries that divided into duracell plus batteries and duracell ultra batteries. All of the batteries come with cheaper price because this website provides the discount batteries in bulk, wholesale, and retail quantities.

    Thanks,
    - Jolly speer

    ReplyDelete
  12. I think why they should not use Duracell name for the drink?? As long as it's legal and NO ONE came up with this great idea before..Well done guys!!!!!

    ReplyDelete
  13. how could i have agancy of duracell energy drink in dubai..

    ReplyDelete
  14. The Battery Energy Drink has been around since mid 1990's, it's made by Sinebrychoff in Finland.
    http://www.batterydrink.com/products/original/

    ReplyDelete
  15. Hé, je suis en train de trouver une solution pour le problème de batterie, j'ai eu un calcultor et tous mes calculs a été enregistré dans l', puis j'ai pris la batterie pour vérifier si c'est la rouille ou pas.

    ReplyDelete
  16. Je viens de recevoir des produits pareils à boire de marque Camelion, tous les fabricants de piles en vendent maintenant. C'est pas mauvais comme gout.

    ReplyDelete
  17. I am very happy to read this article. Thanks for giving us this useful information. Read the latest research news on graphene, including special properties of the substance, potential uses as the 'new silicon' and more. Graphene Information: Learn about the use of Graphene in Graphene ultra- and supercapacitors, Graphene Transistors and Graphene Batteries. Thanks for sharing.....Graphene Battery

    ReplyDelete
  18. Thanks for the information. Bookmarked this page. People are very eager to have fit and maintained body. They take nutrageous food having Green supplements. One can have energy drink contains all the important supplements which help in having maintained body.

    ReplyDelete
  19. Really this is a very nice blog with lot of information. we are engaged in various Health care Supplements like Body Building supplements etc.
    Thanks for sharing.

    ReplyDelete
  20. Now Duracell can give energy to living things as well!!!! But it scared me a little first.Non alcoholic beverage from Duracell!!! Interesting.

    ReplyDelete
  21. I gone through your blog. Nice to read. Useful information. Thanks for sharing.
    See my blog about Solar Batteries manufacturers in India.

    Solar Batteries manufacturers in India

    ReplyDelete
  22. Thanks for taking the time to discuss this, would you mind updating your blog with more information? It is extremely helpful for me

    Infusion Therapy Services & Amino Acid

    ReplyDelete
  23. Thanks a lot for sharing this well post.

    ReplyDelete
  24. Ultimate article post by you in this blog. You give a nice thing. Thank you for such a nice article. Every word of this blog helps me to give detail to me.
    Visit: Juice Distributor

    ReplyDelete
  25. Great detailed information, I ll be visiting you more frequently, here is very interesting information.

    detox tea skinny, 28 day detox & skinny mint review

    ReplyDelete
  26. This is a really good read for me.Thanks For sharing.
    healthy weight loss &best skinny tea detox

    ReplyDelete
  27. This post will be very useful to us.I like your blog and helpful to me.nice thoughts for your great work.

    skinny teatox reviews & skinny tea reviews

    ReplyDelete
  28. Forza Green Coffee 2:2:1 Review - Read reviews, ingredients, side effects and more about Forza Green Coffee. Forza Green Coffee

    ReplyDelete
  29. I feel a lot more people need to read this, very good info! . . . . . .
    yurtdışında master

    ReplyDelete
  30. Yes the Duracell battery is the best in the world. It charges and make your device as fresh as a person who drinks organic coffee and feels fresh and cool. I recommend everyone to use Duracell atleast once.

    ReplyDelete
  31. Very informative blog post. Really looking forward to read more. Thanks For Sharing this Great article.
    Money Counter Machine

    ReplyDelete
  32. Great post to read about custom retail boxes. I've searched more about custom retail boxes here you can find more about it.

    ReplyDelete
  33. Thank you for your post, I look for such article along time, today i find it finally. this post give me lots of advise it is very useful for me. เครื่องแต่งกาย

    ReplyDelete
  34. Best work you have done, this online website is cool with great facts and looks. I have stopped at this blog after viewing the excellent content. I will be back for more qualitative work. sarms powder

    ReplyDelete
  35. Thanks for sharing the great information about soft drink. and people also commented very well about soft drinks.
    flavored water

    ReplyDelete
  36. Sometime few educational blogs become very helpful while getting relevant and new information related to your targeted area. As I found this blog and appreciate the information delivered to my database.
    zwangerschapsmassage haarlem

    ReplyDelete
  37. Many skaters are turning to higher quality, premium skateboard brands when shopping for pro skateboards and premium skateboard decks. This has introduced many skaters to newer skate brands which have started becoming increasingly popular. skateboard decks

    ReplyDelete
  38. Very awesome!!! When I seek for this I found this website at the top of all blogs in search engine. אנרגיה חלופית

    ReplyDelete
  39. I really appreciate you for your work. Keep posting such contents for us. rent a car islamabad

    ReplyDelete
  40. This is helpful, nonetheless it can be crucial so that you can check out the following website: Miami energy drink

    ReplyDelete
  41. Please share with us wonderful stuffs like this..
    Travel and Tour master

    ReplyDelete
  42. Thanks For sharing an informative blog keep rocking bring more details
    Travel and tour master

    ReplyDelete
  43. I am very happy to read this. This provides good knowledge
    Honda BRV rent a car Islamabad

    ReplyDelete
  44. I am impressed. I don't think Ive met anyone who knows as much about this subject as you do. You are truly well informed and very intelligent. You wrote something that people could understand and made the subject intriguing for everyone. Really, great blog you have got here. Plantation energy drink

    ReplyDelete
  45. I am impressed. I don't think Ive met anyone who knows as much about this subject as you do. You are truly well informed and very intelligent. You wrote something that people could understand and made the subject intriguing for everyone. Really, great blog you have got here. Monster energy reviews

    ReplyDelete
  46. Good blog post. I want to thank you for interesting and helpful information and I like your point of view.Thank you.lots of great information.most relevent site more idea here
    energy drink near me

    ReplyDelete
  47. Thanks so much for sharing this awesome info! I am looking forward to see more postsby you! chicago med season 5

    ReplyDelete
  48. Very good article thank you for sharing energetic information. I really appreciate you.
    keep it up,write and upload on regularly. I read the blog on a daily basis.
    Get the best home tutor in Karachi At your Doorstep. Best Tutor Academy in Karachi For All Classes and Subject


    Jinnah Tutor Academy In Karachi is a trusted tutor academy by parents and children, well-known for its compatibility in a variety of subjects, extensive experienced Home tutor in Karachi to cover loads of curriculum, and determination to guide students on the career-changing path through home tuition.


    We are a team of high-qualified, award-winning, top-rated & professional teachers that not just help students study in crucial hours but also prepare them forHome Tutors future academic challenges.

    ReplyDelete
  49. Thank you for your article on Duracell energy drink
    Chris Owner CEL Financial Services IRS Registered Tax Preparer Registered bonded California CTEC Tax Preparer https://incometaxprepfillmore.com

    ReplyDelete