This is a great example of how a brand can extend their portfolio by thinking outside the box. Duracell introduced an energy drink with the looks of their battery lay-out.
I followed some blogs that also posted about this new product and the reactions/comments were very different. Some found it great and others thought that it was absolutely silly.
I think it is magnificent. The scope of Duracell, with their batteries, was extremely narrow and because of heavy competition they had to come up with something different. I see batteries as mobile energy suppliers. Therefore an energydrink, to my opinion, is a perfect combination. I am looking forward to also have Duracell coffee, fruit, energybars and maybe even sporting clothes/shoes. Why not? They all can supply the consumer with mobile energy. Direct or indirect.
What do you think of it?
Look at their website for more information about the Duracell Energy Drink.