
Authors: A.G. Lafley and Ram Charan
Publisher: Crown Business
Procter & Gamble (PG) CEO Lafley and management consultant Charan reveal how P&G and companies such as Hewlett-Packard (HPQ) and Nokia (NOK) have taken steps to create fresh products and new markets by making innovation a key corporate strategy. In addition, they look at such practical matters as how to best manage risk when pursuing goals that lack precedents inside a corporation.

Authors: Charlene Li and Josh Bernoff
Publisher: Harvard Business Press
Li and Bernoff, both analysts at Forrester Research, present a clearly written and refreshingly grown-up look at social media used by entire corporations, and not just Gen Y staff. They present real-world business narratives of how companies from Best Buy (BBY) to Ernst & Young use blogs, Wikis, and social networks to create, promote, and share new ideas, both within corporate walls and among consumers outside them.

Author: Clay Shirky
Publisher: Penguin Press
Author and New York University faculty member Clay Shirky describes the profound impact of social-technological tools on contemporary culture—from e-mail and blogs to Twitter and wikis. Shirky's book is an example-laden history of the development—and impact—of such tools. For instance, industries such as music and media writhe in a state of turmoil, with no clear strategies to deal with the rise of mass amateurization and cheap and easy distribution. In the author's view, we're living in the middle of a revolution as momentous as that which followed the invention of the printing press. Society and industry are being radically reshaped.
Also don't forget to look at the entire list which also includes 'the new age of innovation' by C.K. Prahalad and M.S. Krishnan.
Pekka Lahtinen on homo
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