Business model innovation

With great pleasure i read the blog of Bas van Oosterhout (basvanoosterhout.com). Earlier this year he presented his thoughts about business model 2.0; manage your value chain. I found this particulary interesting because Bas is a consultant at capgemini and i was very pleased to read that they adopt these kind of thoughts which are closely related to imagineering.

Hereby, the presentation he made about this topic.


  1. Definitely interesting to see how this is quite in line with the value-based theories we looked into during the classes.

    Off course I am still curious how the experience perspective fits into this picture. I guess this would become more clear when you hear the story that goes with it.

    Thanks for sharing Dirk.

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