Companies nowadays include the wellbeing of the (global) environment in their objectives to spread positivism around their brand(s). Today i read an article about how Google (via google.org) tries to prevent people from getting the flu by letting them know when the risk of being 'infected' is the highest. They are actually not measuring how much people have the flu, but they make conclusions based on the searches that have been done on topics related to the flu and the outcomes are strikingly accurate.
This flu-initiative is one of the outcomes within their overall 'global challenge' aspirations via five major initiaves which are mentioned in the text below.
Google.org aspires to use the power of information and technology to address the global challenges of our age: climate change, poverty and emerging disease. In collaboration with experienced partners working in each of these fields, we will invest our resources and tap the strengths of Google’s employees and global operations to advance five major initiatives: Develop Renewable Energy Cheaper Than Coal, RechargeIT, Predict and Prevent, Inform and Empower to Improve Public Services, and Fuel the Growth of Small and Medium-Sized Enterprises.
You should definetely take a look at their website if you want to learn/know more about it, because they have a lot of initiatives that can boost the wellbeing of the earth (people as well as the environment)