'The hidden side of everything'

Definitely worth reading is Freakonomics in which Steven D. Levitt & Stephen J. Dubner search for the hidden side of everything.

Steven en Stephen also decided to create a weblog dealing with important questions. Take a look!

Additionally, one of the questions answered in the book is Why crack dealers still live with their moms; definitely worth watching is the following movie in which Steven Levitt gives an answer on this question. Definitely worth watching!


A regular day at Logica


I love the smell of Whoppers in the morning...

As a reaction to the contribution of Dirk, the Duracell Energy Drink, I also found quite a sensational brand extension...

Does the smell of grilled meat make your mouth water?

Fast food restaurant Burger King captured the scent of America's favorite burger Whopper. "Behold the scent of seduction, with a hint of flame-broiled meat" (see www.firemeetsdesire.com)

For only 3,99 dollar you are the proud owner of Flame, the fragrance for non-vegetarian men...