tag:blogger.com,1999:blog-47570461732622540672024-03-05T21:31:23.670+01:00Master in ImagineeringHere you'll find some interesting topics written by (future) Master students in Imagineering.Mario Ramírezhttp://www.blogger.com/profile/00790166756281813070noreply@blogger.comBlogger32125tag:blogger.com,1999:blog-4757046173262254067.post-65859592816789349542009-08-20T01:07:00.003+02:002009-08-20T19:52:08.950+02:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_S2gc6C4AD6I/So2Ltx3LAhI/AAAAAAAAADA/bMr7x8kPzH0/s1600-h/recensie_blink_malcom_gladwell.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 208px; height: 320px;" src="http://2.bp.blogspot.com/_S2gc6C4AD6I/So2Ltx3LAhI/AAAAAAAAADA/bMr7x8kPzH0/s320/recensie_blink_malcom_gladwell.jpg" alt="" id="BLOGGER_PHOTO_ID_5372103549117989394" border="0" /></a><br />Practical wisdom - doing the right thing, at the right time - has dimensions (e.g. moment of making a decision, active parts of the brain and (un)consciousness). Malcolm Gladwell gives us some insight into the power of making a right decision, an ability everyone has, in <a href="http://www.amazon.com/Blink-Power-Thinking-Without/dp/0316010669/ref=sr_1_1?ie=UTF8&s=books&qid=1250723317&sr=8-1">Blink</a>. He not only argues the power of blink, trusting on your insights, snap judgements (that take place behind a locked door: the unconscious) and your gut feelings, but also explains errors of this. Some solutions can only be found in a blink of a moment. <span style="font-style: italic;">"Taking our powers of rapid cognition seriously means we have to acknowledge the subtle influences that can alter or undermine or bias the products of our unconscious."</span> In this way, according to Malcolm, if you take charge for the first two seconds, you can see someone for who they really are...Michielhttp://www.blogger.com/profile/13984734328332252077noreply@blogger.com1tag:blogger.com,1999:blog-4757046173262254067.post-11078513722202192422009-08-06T21:43:00.003+02:002009-08-06T21:49:10.078+02:00The importance of EQ & Wisdome in New BusinessTo add up to the story about left brain / right brain, I found this nice TED movie about the importance of different elements regarding to the EQ of people: improvising, social meaning, inspiration, wisdome, breaking the rules are tags for this movie. Enjoy. <br /><br /><object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param> <param name="flashvars" value="vu=http://video.ted.com/talks/embed/BarrySchwartz_2009-embed_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/BarrySchwartz-2009.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=462" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" flashvars="vu=http://video.ted.com/talks/embed/BarrySchwartz_2009-embed_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/BarrySchwartz-2009.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=462"></embed></object>Fenno Verdaasdonkhttp://www.blogger.com/profile/12620583765926860489noreply@blogger.com1tag:blogger.com,1999:blog-4757046173262254067.post-4402521838414971232009-07-15T11:19:00.004+02:002009-07-16T17:04:21.209+02:00Why whole-brainers will rule the worldIn popular research the distinction between different functions of the left part and right part of the brains is very common and known. (for example <a href="http://www.amazon.com/Whole-New-Mind-Right-Brainers-Future/dp/1594481717/ref=sr_1_1?ie=UTF8&s=books&qid=1247649688&sr=8-1">this book</a>). It is argued creativity is something that is located on the right side of the brains, and straight-forward thinking is located on the left side.<br /><br />However, just to relate to this matter from another perspective <a href="http://www.amazon.com/Peter-Weiler/e/B001KHY6VQ/ref=ep_sprkl_at_B001KHY6VQ?pf_rd_p=479564851&pf_rd_s=auto-sparkle&pf_rd_t=301&pf_rd_i=Peter%20Weiler&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=0CYMSF9ZZA2FPGEDQG9F">Peter Weiler</a> states in his book Mindmapping (ISBN: 978-90-438-0832-3), that it is absolute nonsense that creativity is located in the right part of the brains. Two parts of the brain indeed have different capabilities. This concerns at the left side for example speech and at the right side the capability to understand a situation as a whole. For the Dutch people, <a href="http://www.ziedaar.nl/article.php?id=210">this article</a> states the same.<br /><br />As a result, is is not about which side of the brain is dominant but in what way the parts work together. If the brain were not functioning as a holistic part, humor would be impossible to understand and long texts would be impossible to understand since this is a result of both parts of the brain. Therefore, if you decide to only use 50 percent of your brains, thats fine. But very likely whole-brainers will rule the world.Michielhttp://www.blogger.com/profile/13984734328332252077noreply@blogger.com2tag:blogger.com,1999:blog-4757046173262254067.post-72152308550028053832009-06-29T18:39:00.005+02:002009-06-30T14:40:38.285+02:00Favela rising<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikOXgmebSfV4oIDtY8ykjLiUOAS7q-OCfrBOwtzrPPefS43xiCfgmtizaLKnAl3pm12Qdu670OHqHloyLtscKvwhrpOzt9q1lZOY_b4FPdFBLUN-gSRbotwK5h0YhceBPSAnKNvxxF_a0/s1600-h/photo_10a.jpg"><img id="BLOGGER_PHOTO_ID_5353099600549564914" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 320px; CURSOR: hand; HEIGHT: 162px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikOXgmebSfV4oIDtY8ykjLiUOAS7q-OCfrBOwtzrPPefS43xiCfgmtizaLKnAl3pm12Qdu670OHqHloyLtscKvwhrpOzt9q1lZOY_b4FPdFBLUN-gSRbotwK5h0YhceBPSAnKNvxxF_a0/s320/photo_10a.jpg" border="0" /></a><br /><div>Last weekend i saw this documentary on one of the favelas of Rio de Janeiro, Brazil and how the corrupt police and drug dealers were taking over and causing violence and killings. The documentary is about one man who decides to turn the situation around and with the help of music, start a social project in the slums. It is very inspirational documentary and shows that all it takes is a few guys, an idea and a strong belief in the idea to improve the situation. And look out for the good metaphore at the end! The website of the documentary is <a href="http://www.favelarising.com/">http://www.favelarising.com/</a> and maybe you can also find it in youtube or google videos...otherwise just buy it! :) Enjoy!</div>Raisa Nieminenhttp://www.blogger.com/profile/15910029377954860372noreply@blogger.com2tag:blogger.com,1999:blog-4757046173262254067.post-35178992616164065112009-06-19T09:32:00.006+02:002009-06-19T10:00:26.378+02:00Oh happy days!<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4CI39KMXUJK5600Fw4PS_-VYvfylZcp12msOnN23PvV9x5S469Gxr_4CgoP6bjqYn7rSKCwHW5FbNj3XsxCB4MTZ1j6VUBaYYqGQg_uiFuk-OUNSHt1XWQUGQppz9T46yiJiEfz-sshrq/s1600-h/summer.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 240px; height: 171px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4CI39KMXUJK5600Fw4PS_-VYvfylZcp12msOnN23PvV9x5S469Gxr_4CgoP6bjqYn7rSKCwHW5FbNj3XsxCB4MTZ1j6VUBaYYqGQg_uiFuk-OUNSHt1XWQUGQppz9T46yiJiEfz-sshrq/s320/summer.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5348944601319417250" /></a><br />Lots of people will be very happy today. According to British psychologist Cliff Arnall, June 19 is the happiest day of 2009. <br />The scientist created a formula which includes several elements that influence the mood of people. <br /><br />According to Arnall, the Friday that is closest to the start of the summer is the day that most people are typically happy. It is almost weekend and people realise that their holidays are on its way. <br /><br />Enjoy!<br /><br />(source: www.nu.nl)Ivanca Lindershttp://www.blogger.com/profile/02171885907895425049noreply@blogger.com2tag:blogger.com,1999:blog-4757046173262254067.post-69838761310562727032009-06-15T17:19:00.002+02:002009-06-15T17:24:31.272+02:00The world's first and only web-community owned football club<div>Ebbsfleet United is a football club located in England, owned by its members.</div><div>Quoted from <a href="http://www.myfootballclub.co.uk/">the website</a>:</div><div><div><i>"Situated in Kent, England, Ebbsfleet United play in the Blue Square Premier, which is four divisions below the Premiership.</i></div><div><i><br /></i></div><div><i>In February 2008, the members purchased the football club for £600,000. Just three months later, Ebbsfleet United won the FA Trophy at Wembley – the club’s greatest achievement in a history that dates back to 1890."</i></div></div><div><br /></div><div><br /></div><br /><div><br /></div>Michielhttp://www.blogger.com/profile/13984734328332252077noreply@blogger.com0tag:blogger.com,1999:blog-4757046173262254067.post-77686068016022486772009-06-15T15:00:00.004+02:002009-06-15T15:11:53.432+02:00Imagineering student wins T-mobile battle<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGB_QQEAMmF-9axHZwWuwasGO49mN_gL9Oj9TdWIWkCqmrLly87pWSLNTGN2nTIGpndeflmilSF7aLbVy-MVg9NgJKeXfxgfUFZXacbnq0UtwHiIh6kXdZoHjeF3k0BDHnI3O68yRHH5oC/s1600-h/186791764_5_300b.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 128px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGB_QQEAMmF-9axHZwWuwasGO49mN_gL9Oj9TdWIWkCqmrLly87pWSLNTGN2nTIGpndeflmilSF7aLbVy-MVg9NgJKeXfxgfUFZXacbnq0UtwHiIh6kXdZoHjeF3k0BDHnI3O68yRHH5oC/s200/186791764_5_300b.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5347540336321620146" /></a><br />Hereby I can proudly say that I won the T-mobile battle at battleofconcepts.nl. Their question was: "How can we positively influence the perception of waiting time in the T-mobile shops".<br /><br />A total of 129 concepts were sent in. The T-mobile jury was very enthusiastic, and rewarded my concept with the first prize and an amount of 1500 euro. The concept is now under consideration within T-mobile to see how they can make it operational. The company does not yet want to reveal anything about what the concept entitles...so I will not either. This achievement ensured me with a 34th place in the category students and Young Professionals. My victory contributed to NHTV Breda’s rising to 8th place in the ranking of Universities (of applied sciences). NHTV is currently represented in the Battle of Concepts by as many as 12 students. <br /><br /><br />What is Battle of Concepts?<br /><br />Battle of Concepts is a crowd sourcing platform to which institutions and companies can introduce issues that will be resolved by students and Young Professionals (bachelors and masters up to age 30). This platform makes it possible for companies to generate the most innovative ideas and to get in touch with the people behind them. Contestants have the opportunity to win money and to be discovered by the participating companies. With a Talent Pool of 4000 members, Battle of Concepts is the largest brainstorming institution in the Netherlands. Participating companies are (a.o). Rabobank, Nuon, TNT, Mars, Dutch national and local authorities, TNO, Nationale-Nederlanden en Prorail. These companies have already made almost 300.000 euro available in prize money. <br /><br />For more information...<a href="www.battleofconcepts.nl">Battle of Concepts</a>Dirk Henshttp://www.blogger.com/profile/03559388756133452658noreply@blogger.com5tag:blogger.com,1999:blog-4757046173262254067.post-37288947705973985092009-05-13T15:08:00.002+02:002009-05-13T15:10:12.507+02:00BrainsurfenHow to help your ideas survive.... brainsurfing?<br /><br /><embed src="http://www.youtube.com/v/_lbTadX-SBs&hl=" fs="1&color1=" color2="0x54abd6&border=" width="445" height="364" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always"></embed>Sabria Mahawat Khanhttp://www.blogger.com/profile/13944237929226030220noreply@blogger.com1tag:blogger.com,1999:blog-4757046173262254067.post-48897941461710302172009-05-06T09:36:00.005+02:002009-05-06T15:50:48.013+02:00We think, therefore we areIn addition to Sabria's contribution, another video about mass collaboration and innovation on the web (2.0). This movieclip belongs to the book We Think by Charles Leadbeater. He posted early drafts of his book on the web where people could make comments on, so eventually the book has got 257 co-writers. I can really recommend to read this book, both the content and the way it is published is very inspiring. <br /><br /></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/qiP79vYsfbo&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed>">Ivanca Lindershttp://www.blogger.com/profile/02171885907895425049noreply@blogger.com0tag:blogger.com,1999:blog-4757046173262254067.post-55692373407681166212009-05-05T16:59:00.001+02:002009-05-05T17:03:14.701+02:00Together we can make the internet the safest place on earth<span class="Apple-style-span" style=" white-space: pre; font-family:Arial;font-size:10px;"><div>Take a look at this video. It makes you realise that we might want to rethink "trust"</div><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/StgfyyXEy2g&hl=nl&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/StgfyyXEy2g&hl=nl&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></span>Sabria Mahawat Khanhttp://www.blogger.com/profile/13944237929226030220noreply@blogger.com2tag:blogger.com,1999:blog-4757046173262254067.post-49103880158629369622009-02-23T12:36:00.004+01:002009-02-23T12:46:06.799+01:00The need for a chief innovation officer<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaLPw9zkFAbMJ-ztdJDMlTaEZEiLMEYQvyC9jskcRZmyl9E2015FRxVjXZG1ncH5uIbgMKE1zm2OoGwxn6jEY-giLgsUTNDyK9FnLhRKhpO2Z4mwb3AX6bHdF7JepSQ1NPjEg9uzPu5zWF/s1600-h/innovation_obama.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 138px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaLPw9zkFAbMJ-ztdJDMlTaEZEiLMEYQvyC9jskcRZmyl9E2015FRxVjXZG1ncH5uIbgMKE1zm2OoGwxn6jEY-giLgsUTNDyK9FnLhRKhpO2Z4mwb3AX6bHdF7JepSQ1NPjEg9uzPu5zWF/s200/innovation_obama.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5305957493587240818" /></a> I was reading the innovation part of businessweek.com and the following title grabbed my attention: <br /><br />"Obama Needs a Secretary of Innovation"<br /><br />After one phrase about how innovation should be merged into the new government of the USA, the writer of the article, Thomas D. Kuczmarski, continues with some very interesting thoughts about how innovation is a must for companies in the present crisis-situation. <br /><br /><em>"I often debate with chief executives about the importance of hiring a chief innovation officer. They often don't see the need. They argue that innovation is everybody's job. Or they confuse it with research and development and say it already is being done. My point—and it applies to economic recovery as much as it does to product development—is that innovation is a multidisciplinary and disciplined process that needs to be managed and led. If everybody is in charge, then nobody is, and little gets accomplished, if anything at all. Or worse—and this may sound familiar to anyone who has followed Washington—there is a lot of action based only on guesswork, not on a careful exploration of what really is needed."<br /><br />"Now, in the midst of recession, companies need to innovate more than ever. Yet too many are choosing instead to hunker down, postpone investments in R&D, and avoid risk-taking until the market has stabilized. The companies that continue to build an innovation culture and make modest investments to keep the innovation pipeline full will be the ones that enjoy a big competitive advantage a few years from now."</em><br /><br /><a href="http://www.businessweek.com/innovate/content/feb2009/id20090211_631980.htm?chan=innovation_innovation+%2B+design_top+stories">Read the whole story here</a>Dirk Henshttp://www.blogger.com/profile/03559388756133452658noreply@blogger.com0tag:blogger.com,1999:blog-4757046173262254067.post-6744095391275461152009-02-11T16:48:00.006+01:002009-02-11T17:09:03.949+01:00I got something you can touch right HERE!Without expressing my opinion...watch this movie...<br /><br />It is truly hilarious !!! <br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/jLpNSyGAluE&hl=nl&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/jLpNSyGAluE&hl=nl&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Dirk Henshttp://www.blogger.com/profile/03559388756133452658noreply@blogger.com0tag:blogger.com,1999:blog-4757046173262254067.post-22756729940049143902009-02-10T13:27:00.004+01:002009-02-10T13:43:11.803+01:00Endlessly zooming on TokyoIn addition to the message of Dirk below, I will add a link to an extraordinary picture. It consists of 602 photos of 6 Megapixels each. They are merged into a photo of 112,794 x 55,100 pixel or 6,2 Gigapixels. This results in the possibility to zoom almost endlessly. Awesome!<br /><br /><a href="http://photoartkalmar.com/ZOOMIFY/tokyo.html"><span style="color:#ff0000;">http://photoartkalmar.com/ZOOMIFY/tokyo.html</span></a><br /><br />Enjoy discovering Tokyo!<br /><br />There also is the website of the memorabilia of The Hardrock Café:<br /><br /><a href="http://memorabilia.hardrock.com/"><span style="color:#ff0000;">http://memorabilia.hardrock.com</span></a><br /><span style="color:#ff0000;"></span>Stijn Creemershttp://www.blogger.com/profile/08913545829401690048noreply@blogger.com0tag:blogger.com,1999:blog-4757046173262254067.post-50221706552473400272009-02-06T13:27:00.017+01:002009-02-06T14:49:53.523+01:00New way of browsingI added a picture which seems to be an ordinary picture. But experiment with it after clicking on it (fullscreen would be nice). Pretty awesome isn't it?! It is a made with a program of Microsoft called Seadragon. They say this will be the, hassle-free / scroll-free, new way of browsing...<br /><br /><iframe src="http://photozoom.mslivelabs.com/DZApp/IFrame.aspx?alias=Dirk&album=1" scrolling="no" frameborder="0" width="100%" height="100%"></iframe><br /><br />And what about this one:<br /><br /><iframe src="http://photozoom.mslivelabs.com/DZApp/IFrame.aspx?alias=Dirk&album=2" scrolling="no" frameborder="0" width="100%" height="100%"></iframe><br /><br />It looks like the navigation of picture-viewing on the iPhone. Now we can also do it with pictures on the internet and with our mouse.<br /><br />Of course, the picture of our class, beside our beautiful faces, is a little bit dull. Imagine what you can do if there is a picture in a picture and an overall rich background. Experiment with the next example (link):<br /><br /><a href="http://livelabs.com/seadragon-ajax/gallery/#bike">Website Bike</a><br /><br />Again it looks like an ordinary picture, but look at the squares. There is text in it and also pictures. Zoom in on them. You can see things that were not noticable in the general picture at the beginning. When you are zoomed in and you press the home button in the screen you go back to normal again and you can see how far you were zooming in without noticing it. <br /><br />Am I the only one who finds it rather addictive??Dirk Henshttp://www.blogger.com/profile/03559388756133452658noreply@blogger.com0tag:blogger.com,1999:blog-4757046173262254067.post-11968325815459997902009-01-19T19:26:00.001+01:002009-01-19T19:27:48.249+01:00'The hidden side of everything'<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_S2gc6C4AD6I/SXTAZ9v8TeI/AAAAAAAAACs/LSL-1CyjjEM/s1600-h/Freakonomics.jpeg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 217px; height: 320px;" src="http://2.bp.blogspot.com/_S2gc6C4AD6I/SXTAZ9v8TeI/AAAAAAAAACs/LSL-1CyjjEM/s320/Freakonomics.jpeg" border="0" alt="" id="BLOGGER_PHOTO_ID_5293067014372085218" /></a><br />Definitely worth reading is <a href="http://www.amazon.com/Freakonomics-Revised-Expanded-Economist-Everything/dp/0061234001/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1232388288&sr=8-1">Freakonomics</a> in which Steven D. Levitt & Stephen J. Dubner search for the hidden side of everything. <div><br /></div><div>Steven en Stephen also decided to create a weblog dealing with important questions. <a href="http://freakonomics.blogs.nytimes.com/">Take a look</a>!</div><div><br /></div><div>Additionally, one of the questions answered in the book is Why crack dealers still live with their moms; definitely worth watching is the following movie in which Steven Levitt gives an answer on this question. Definitely worth watching!</div><div><br /></div><div><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/5UGC2nLnaes&hl=en&fs=1&color1=0x006699&color2=0x54abd6"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/5UGC2nLnaes&hl=en&fs=1&color1=0x006699&color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></div><div><br /></div><div><br /></div>Michielhttp://www.blogger.com/profile/13984734328332252077noreply@blogger.com0tag:blogger.com,1999:blog-4757046173262254067.post-41784141285352434092009-01-15T23:42:00.002+01:002009-01-15T23:44:12.469+01:00A regular day at Logica<param name="movie" value="http://www.youtube.com/v/WnWPQxs1HEg&hl=nl&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/WnWPQxs1HEg&hl=nl&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed>Ivanca Lindershttp://www.blogger.com/profile/02171885907895425049noreply@blogger.com2tag:blogger.com,1999:blog-4757046173262254067.post-58316665980642231402009-01-04T22:04:00.005+01:002009-01-15T23:43:55.393+01:00I love the smell of Whoppers in the morning...As a reaction to the contribution of Dirk, the Duracell Energy Drink, I also found quite a sensational brand extension...<br /><br />Does the smell of grilled meat make your mouth water?<br /><br />Fast food restaurant Burger King captured the scent of America's favorite burger Whopper. "Behold the scent of seduction, with a hint of flame-broiled meat" (see www.firemeetsdesire.com)<br /><br />For only 3,99 dollar you are the proud owner of Flame, the fragrance for non-vegetarian men...<br /><br /><param name="movie" value="http://www.youtube.com/v/bGdcuSLv5Sw&hl=nl&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/bGdcuSLv5Sw&hl=nl&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed>Ivanca Lindershttp://www.blogger.com/profile/02171885907895425049noreply@blogger.com0tag:blogger.com,1999:blog-4757046173262254067.post-40971047697469215992008-12-20T03:27:00.009+01:002008-12-20T04:11:32.563+01:00New perspective, new meaning; World's First Undersea Sculpture ParkImagine diving down deep clear water to explore underwater sculpture park that sing the saga of the lost world. Is it hard to believe? Believe it, for the next few minutes you are going to explore this unique sculpture park by Jason de Caires Taylor. Some may find it eerie and some fantastic, but none can neglect them and pass away, for their tide of attraction is stronger to pull you back to the warmth of the sea underneath.<br /><br />The underwater sculpture gallery is a project aiming to create a unique space which highlights environmental processes and explores the complex relationships between art and its environment. The project is a platform to promote the re-generation of marine life. It uses sculpture as a means of conveying hope and environmental awareness. It even helps us understand the need to protect the natural world. Jason Taylor was inspired by the works of Richard Long, Christo and Claus Oldenberg, who focused on the connection between the object and the environment.<br /><br />Currently there are 65 sculptures in the park covering the area of 75 square meters. All the sculptures weigh around 20 tons. Jason started sculpting images from February 2006 and ended the whole project on June 2007. The sculptures, sited in clear shallow waters help the viewers to have an easy access to divers, snorkellers and those in glass-bottomed boats. <br />( source; www.underwatersculpture.com & http://living.oneindia.in )<br /><br /><span style="font-weight:bold;">Watch the movieclip to feel a new way in experiencing art..</span><br /><br />( source; www.underwatersculpture.com & http://living.oneindia.in )<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/X33698McQ7g&hl=nl&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/X33698McQ7g&hl=nl&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Fenno Verdaasdonkhttp://www.blogger.com/profile/12620583765926860489noreply@blogger.com1tag:blogger.com,1999:blog-4757046173262254067.post-91150695104223273792008-12-18T11:32:00.011+01:002008-12-18T11:49:55.270+01:002008's best books on innovationOn businessweek.com i found a list of the 10 best books on innovation in 2008. I made a selection of three books, with a short introduction, that can be very inspiring for us Imagineers:<br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLQiCCpXZH1NV6PsFKicTv1lI2A-FudVDB4GNDcLce407BKUJlUSPwNlgZkYUvFKgx9ssNxYAkijXgLN4O-8zv8u671Yhe-OVMgKERmHSVrhIEnhJuiy6kjveNJBuZJFPUd5gQEnwLNnYk/s1600-h/gamechanger.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 137px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLQiCCpXZH1NV6PsFKicTv1lI2A-FudVDB4GNDcLce407BKUJlUSPwNlgZkYUvFKgx9ssNxYAkijXgLN4O-8zv8u671Yhe-OVMgKERmHSVrhIEnhJuiy6kjveNJBuZJFPUd5gQEnwLNnYk/s200/gamechanger.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5281078838252751858" /></a> 1. The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation<br />Authors: A.G. Lafley and Ram Charan<br />Publisher: Crown Business<br /> <br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Procter & Gamble (PG) CEO Lafley and management consultant Charan reveal how P&G and companies such as Hewlett-Packard (HPQ) and Nokia (NOK) have taken steps to create fresh products and new markets by making innovation a key corporate strategy. In addition, they look at such practical matters as how to best manage risk when pursuing goals that lack precedents inside a corporation.<br /><br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVhsD8Q9x3m6ySVWNDV_QR5Re73Rn4Mff_W-ZcKG6KXIXxYSgo5sx9am7CsP69xlfldt-BCCYSJnTghiKdEbh7wSKr87W7IOgIV0tm0TodWDVK84vXDGR8lKnMOSKPOrRXSiFAcc1dNAzJ/s1600-h/groundswell.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 150px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVhsD8Q9x3m6ySVWNDV_QR5Re73Rn4Mff_W-ZcKG6KXIXxYSgo5sx9am7CsP69xlfldt-BCCYSJnTghiKdEbh7wSKr87W7IOgIV0tm0TodWDVK84vXDGR8lKnMOSKPOrRXSiFAcc1dNAzJ/s200/groundswell.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5281079763236889202" /></a>2. Groundswell: Winning in a World Transformed by Social Technologies<br />Authors: Charlene Li and Josh Bernoff<br />Publisher: Harvard Business Press<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Li and Bernoff, both analysts at Forrester Research, present a clearly written and refreshingly grown-up look at social media used by entire corporations, and not just Gen Y staff. They present real-world business narratives of how companies from Best Buy (BBY) to Ernst & Young use blogs, Wikis, and social networks to create, promote, and share new ideas, both within corporate walls and among consumers outside them.<br /><br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxw5KrmURB7ZTQwQtjDjadvwNLaO-zP50HLily5oYFtu5tgXAHWkui-c1Rq3MSeh1dkF2ML03JqWSernibzIM0wE33ZNDpn01fwCvdogMkYQgQ9W3-UbxD1-o4MBN4GyyMPGxqlp7am_1g/s1600-h/herecomeseverybody.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 165px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxw5KrmURB7ZTQwQtjDjadvwNLaO-zP50HLily5oYFtu5tgXAHWkui-c1Rq3MSeh1dkF2ML03JqWSernibzIM0wE33ZNDpn01fwCvdogMkYQgQ9W3-UbxD1-o4MBN4GyyMPGxqlp7am_1g/s200/herecomeseverybody.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5281080056906190706" /></a>3. Here Comes Everybody: The Power of Organizing Without Organizations<br />Author: Clay Shirky<br />Publisher: Penguin Press<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Author and New York University faculty member Clay Shirky describes the profound impact of social-technological tools on contemporary culture—from e-mail and blogs to Twitter and wikis. Shirky's book is an example-laden history of the development—and impact—of such tools. For instance, industries such as music and media writhe in a state of turmoil, with no clear strategies to deal with the rise of mass amateurization and cheap and easy distribution. In the author's view, we're living in the middle of a revolution as momentous as that which followed the invention of the printing press. Society and industry are being radically reshaped.<br /><br />Also don't forget to look at the <a href="http://images.businessweek.com/ss/08/12/1215_best_design_books/index.htm">entire list</a> which also includes 'the new age of innovation' by C.K. Prahalad and M.S. Krishnan.Dirk Henshttp://www.blogger.com/profile/03559388756133452658noreply@blogger.com1tag:blogger.com,1999:blog-4757046173262254067.post-74979809102687148662008-12-17T09:45:00.004+01:002008-12-18T10:21:39.721+01:00Going to the barbershop.Talking about digital entertainment, watch this movie. This is really playing with your brains isn't it?<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/IUDTlvagjJA&hl=nl&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/IUDTlvagjJA&hl=nl&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Sandra van den Elzenhttp://www.blogger.com/profile/14482869329552293141noreply@blogger.com0tag:blogger.com,1999:blog-4757046173262254067.post-57693994042649941002008-12-16T15:22:00.005+01:002008-12-16T22:28:10.482+01:00Wii Music: Where is the love?Consumers from all over the world don't seem to be blown away by the newest Wii game, Wii Music. According to an analysist of USB business bank, it is possible that Wii Music will turn out to be the first major disappointment of Wii.<br /><br />Last November, an important present-shopping month, only 297,000 copies of the game were sold in the United States. Both Wii Play and Wii Fit sold twice as much copies.<br /><br />A spokesperson of Nintendo Netherlands states that due to the new concept and the fact that people have to get used to it, Wii Music doesn't sell as fast as Wii Fit. He also claims that they didn't expect it would be a success right away.<br /><br />Wii Music players (or musicians?) can either play instruments like tambourine, saxophone or drums alone or with others. Using the Wii remote in the right rhythm, it seems that the players are playing real instruments. Groovy!<br /><br />The game doesn't contain any form of performance reward, unlike other music games (Guitar Hero!). Especially real gamers have to grow accustomed to this. They say in that way, it is not a real game. Also, the general public doesn't seem to get to concept right away.<br /><br />Yes, it is all about extrinsic motivation when it comes to gaming!<br /><br />Hereby a true classic game song! Enjoy! I think the drums sound pretty cool, but the other instruments...<br /><br /><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/hTN_fDp1g3k&hl=nl&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hTN_fDp1g3k&hl=nl&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object>Ivanca Lindershttp://www.blogger.com/profile/02171885907895425049noreply@blogger.com1tag:blogger.com,1999:blog-4757046173262254067.post-13641507416004278262008-12-16T10:30:00.009+01:002008-12-16T16:18:05.632+01:00Duracell energy drinkThis is a great example of how a brand can extend their portfolio by thinking outside the box. Duracell introduced an energy drink with the looks of their battery lay-out. <br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibnKSEDpK6rZ9XEK_bzb6lcOBnt8zcfCIS1IAtyTOiQMwNqFaQnWxUFlv6JL5JyHlWF3Dt-f0Ovxk-u0vEC4paZu5zTosS2xEFj9tyDOFk9VXV-v4m1sizc4HDovoCB4iGC1W0fOxTq0PD/s1600-h/duracell_drink-02.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 88px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibnKSEDpK6rZ9XEK_bzb6lcOBnt8zcfCIS1IAtyTOiQMwNqFaQnWxUFlv6JL5JyHlWF3Dt-f0Ovxk-u0vEC4paZu5zTosS2xEFj9tyDOFk9VXV-v4m1sizc4HDovoCB4iGC1W0fOxTq0PD/s200/duracell_drink-02.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5280318595181060146" /></a> I followed some blogs that also posted about this new product and the reactions/comments were very different. Some found it great and others thought that it was absolutely silly. <br /><br />I think it is magnificent. The scope of Duracell, with their batteries, was extremely narrow and because of heavy competition they had to come up with something different. I see batteries as mobile energy suppliers. Therefore an energydrink, to my opinion, is a perfect combination. I am looking forward to also have Duracell coffee, fruit, energybars and maybe even sporting clothes/shoes. Why not? They all can supply the consumer with mobile energy. Direct or indirect. <br /><br />What do you think of it?<br /><br />Look at <a href="http://www.duracelldrink.com/en.html">their website</a> for more information about the Duracell Energy Drink.Dirk Henshttp://www.blogger.com/profile/03559388756133452658noreply@blogger.com54tag:blogger.com,1999:blog-4757046173262254067.post-1889236561495032912008-12-05T10:05:00.011+01:002008-12-18T10:33:24.520+01:00Left or right thinker?Because we were so busy with the theory about how our brain works and in particular the difference between the left and the right part i have an easy test for you. <br /><br />Look at the dancer. Is she moving clockwise or counter clockwise?<br /><br />Most people see the dancer moving counter clockwise. But when you focus on something else next to the dancer you can see a change in the movement. <br /><br />If you see her moving counter clockwise you are using your leftbrain and if you see her moving clockwise you are using your rightbrain. <br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/SFV6h6MXQkI&hl=nl&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/SFV6h6MXQkI&hl=nl&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />Nice and simple example. Let me know what you observe!<br /><br />Function of left brain (e.g.): <br /><br />- Logic<br />- Focussing on details<br />- Facts rule<br />- Words and language<br />- Mathematics en science<br />- Recognize patterns<br />- Practical<br /><br />Function of right brain (e.g.):<br /><br />- Uses sense<br />- Bigger picture (vs. details)<br />- Imagination<br />- Symbols and pictures<br />- Fantasy<br />- Dares to take risk<br />- Philosophy and religionDirk Henshttp://www.blogger.com/profile/03559388756133452658noreply@blogger.com2tag:blogger.com,1999:blog-4757046173262254067.post-26446926508186396582008-11-27T15:00:00.009+01:002008-11-27T16:49:52.922+01:00Inspiration, anyone?Remember the <a href="http://www.dailymotion.com/video/x5mxpj_inspiration-anyone-the-trailer_webcam">movieclip</a> of the advertiser and the consumer, sitting in a restaurant and talking about their relationship? The makers of the commercial 'Bring the love back - The Break Up' won already four awards for this creative, inspiring, but most of all funny movie. Right now their second movie is presented on the Internet. He is still an advertiser, she is no longer a consumer. Does he have a plan? And will she buy it? I would invite you all to see this 'Inspiration, anyone?'. <br /><br /><div><object width="480" height="291"><param name="movie" value="http://www.dailymotion.com/swf/k5bJz9mNTQutymEgfY&related=1&canvas=medium"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.dailymotion.com/swf/k5bJz9mNTQutymEgfY&related=1&canvas=medium" type="application/x-shockwave-flash" width="480" height="291" allowFullScreen="true" allowScriptAccess="always"></embed></object><br /><b><a href="http://www.dailymotion.com/video/x5po0u_inspiration-anyone_webcam">Inspiration, anyone?</a></b><br /><i>Geüpload door <a href="http://www.dailymotion.com/geertdesager">geertdesager</a></i></div><br /><br /><a href="http://bringtheloveback.com/">Bringtheloveback.com</a>Sandra van den Elzenhttp://www.blogger.com/profile/14482869329552293141noreply@blogger.com1tag:blogger.com,1999:blog-4757046173262254067.post-64230553562412176642008-11-27T12:21:00.003+01:002008-11-27T12:31:57.222+01:00Innovation for Hard Times<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlFqiOaG0vfmSrBqTHVIT9XXoIPtiHVJFEcrDEaCt3DzXdmHAhBfy6oNyvLRBCq0sPO1DRBkncGzBdbIdoz9fs8xQBHt-irxbmpGG2NaV5niWUBoV2KsKJ7DcG7sVrdtw_EZrH8v9OjNAZ/s1600-h/hagel_brown.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 75px; height: 75px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlFqiOaG0vfmSrBqTHVIT9XXoIPtiHVJFEcrDEaCt3DzXdmHAhBfy6oNyvLRBCq0sPO1DRBkncGzBdbIdoz9fs8xQBHt-irxbmpGG2NaV5niWUBoV2KsKJ7DcG7sVrdtw_EZrH8v9OjNAZ/s200/hagel_brown.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5273298035798068802" /></a><br />On businessweek.com i just read the text beneath. To make sure that i will not invalidate or take the edge of the text i shamelesly copied it. I want to stimulate you to read the rest of the text on <a href="http://www.businessweek.com/innovate/content/nov2008/id20081121_635502.htm">Businessweek.com</a><br /><br />The article is written by John Hagel and John Seely Brown. They are co-chairman and independent co-chairman, respectively, of Deloitte LLP's Center for Edge Innovation. John Hagel writes a blog at Edge Perspectives. Their monthly column, Innovation on the Edge, explores what executives can learn from innovation emerging on various forms of edges, including the edges of institutions, markets, geographies and generations. <br /><br />(I added the link of his blog in our blogroll)<br /><br />The intro of the article: <br /><br /><em>Innovation for Hard Times</em><br /><br /><em>"Cutting staff or programs while demanding more of your workers will yield diminishing returns. Executives should seek leverage to create economic value <br /><br />By John Hagel and John Seely Brown <br /><br />Everyone is familiar with financial leverage. It is a powerful way to improve performance when times are good. The danger, of course, is that financial leverage magnifies the impact of downturns in demand as well. It can literally kill a company, as we are witnessing in the financial-services industry. <br /><br />But there are other forms of leverage. And executives should be searching for them in order to navigate the current crisis and allow firms to continue to create economic value, rather than becoming a victim of the destruction in value unfolding around us."</em><br /><br />...<br /><br /><em>Effectively harnessing capability and learning leverage requires another form of innovation—institutional innovation. Companies will have to redefine governance structures as well as the roles and relationships required to effectively mobilize and coordinate activities of large numbers of firms. There's significant complexity in trying to scale the number of participants in networks and conventional rules might not apply. <br /><br />This institutional innovation should be pursued in rapid increments. Rather than reimagining from the ground up a fundamentally different way of organizing activities across thousands of participants, companies need to find pragmatic ways to move from where they are today in ways that generate near-term financial returns. The well-known case of Procter & Gamble's (PG) "Connect and Develop" program illustrates some of the opportunities that can be reaped by building broader networks to source promising product ideas. Nearly 50% of P&G's products today have benefited from some form of external collaboration. Other companies might follow this example to position themselves to pursue even more powerful forms of capability and learning leverage, especially once the economy recovers. </em>Dirk Henshttp://www.blogger.com/profile/03559388756133452658noreply@blogger.com0